I've worked in advertising for over a decade. I understand the eternal pressure to make unexciting items exciting (leading to impulse purchase and higher basket ring... I could throw super-impressive buzzwords and catchphrases at you all day, but I want you to keep reading).
My Uncle Kev (who is not my uncle, but that's not important here) sent me this photo he took at Target.
I can only imagine the research that went into this brand.
We've got to make it pop!
We've got to make it exciting!
We've got to stop people in their tracks!
How can we do that?!?
Hmmmmm....
I KNOW!
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| suction! drain protector! soap saver! stackable storage basket! |
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