Glade and Geico, who does your marketing?
Glade, I'll start with you. Why have you chosen as your spokesperson a woman who is so ashamed of the fact that she uses your products that she goes to great lengths to hide them? Furthermore, when her dirty fragrance secret is found out, all of her friends make fun of her for using your products. The little tagline you give her—And, yes, it's Glade—is such pathetic and resigned end punctuation to the ad. It's the cherry on top of the saddest sundae around.
Your new commercial for your holiday candles is adorably befuddling as well. A beautiful blonde makes a snowy trek over the river and through the woods to pick some cranberries from a bush to add a lovely holiday scent to her candles. However, you managed to forget that cranberries grow in bogs, not at the tips of branches in the dead of winter.
Geico, what's with the weird stack of money with googly eyes and annoying 80s soundtrack? I don't get it (and not in the way that I don't get some scenes in The Shining but love the movie anyway—what the hell was the guy in the dog costume doing to the fella in the tux anyway??). I've polled a number of folks in the Ad Business, and they can't decipher it either. It's not clever. It's annoying. And it doesn't make me want to purchase insurance from you.
I also notice that you've got a schizophrenic approach to your campaigns. You have the googly money, the gecko, and—sigh—the cavemen (once their sitcom was canceled, you coulda taken that as a sign and ditched that campaign). Who's your target audience?
You make the FreeCreditReport.com (Yeehaw! I could've seen this comin' at me like an atom bomb...) guys look brilliant in comparison.
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