If you're selling "curvy" jeans to curvy girls...

Don't use a boy-hipped, stick-figure model to do it. The Gap has been doing that for years and it gets on my last nerve.

Also, don't call women who aren't curvy curvy. Someone in the media called Evangeline Lilly curvy.

THIS is not curvy. 

 

Also, on a semi-related note, if you're going to use the word voluptuous in a sentence, don't pronounce it VOLUMPTUOUS.  

Thus ends today's rant.